Bayer's Acquisition of Monsanto
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Case Code: BSTR565 Case Length: 15 Pages Period: 2016-2018 Pub Date: 2019 Teaching Note: Available |
Price: Rs.400 Organization: Bayer AG Industry: Agrochemical Countries: Americas and Europe Themes: Business Strategy, Merger & Acquisition |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
The case discusses the merger deal between Bayer and Monsanto. It describes how the merger led to the creation of a global leader in the agrochemical industry. It also covers the various issues that the deal had to grapple with including Monsanto's negative image and the possibility of a highly concentrated market. The case also talks about how Bayer will benefit from Monsanto's expertise in the seed market. Soon after the merger, the combined entity decided to concentrate on R&D and digital farming tools to retain its global leadership. The case then covers the challenges before Bayer including repayment of a high amount of debt and cultural integration with Monsanto.
Issues
The case is structured to achieve the following teaching objectives:
- To evaluate the impact of mega-mergers in a concentrated market
- To understand the importance of cultural integration in mergers
- To understand how synergies become a strong rationale for mergers
- To analyze the impact of mergers on various stakeholders of the society
- To examine rebuilding strategies after the mega-merger
Contents
Keywords
Cultures issues, Synergies, Concentrated market, Mergers and Acquisitions, Vertical merger, Challenges in M&A Rebranding strategies, Developing Business and Acquisition Plans, Bayer, Monsanto, Financing M&A
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